Hey There!

I’m Edwina


I’m a twice-married Australian mother of four, author, interviewer, educator, and life coach with big dreams and over five decades of hard-earned wisdom under my belt.


My greatest loves?

(I call them my ‘F’ words!)

Family, Friends, Fairy lights, Fresh Flowers, Fabulous Food, Fine Fashion, and Farm life. 

Like many women, I unlocked my strength and moxie during the darkest hours (weeks, months, year) following the breakdown of my first marriage and becoming a suddenly single, broke mum with four small children. 

For the first three and a half decades of my life, I was on a mission to prove myself worthy. Worthy of what I was never quite sure of, however, at its core was wanting to feel worthy of love and belonging.

Having graduated as a Naturopath way back in 1999, I did further study in Nutritional Medicine and then another year with the Functional Nutrition Academy in 2015.”

All the while raising four kids as a single mum and running a flower farm. But still, I suffered from not enough syndrome.

Then one day, while sitting on my veranda taking photos of my children, I had a ‘what the heck moment’. Looking at my vibrant, happy, beautiful kids running around amongst the roses on our flower farm, it dawned on me…

I did this. ME! I made this beautiful life for us.

The proof was in front of my eyes. It is not about comparison or perfection; it is simply about doing the best I can with what I know, being grateful for the life I have now, and striving to grow into all I can be.

That shift in mindset was the start of a whole new life.

Edwina Murphy-Droomer has a deep understanding of what it means to truly blossom.

With a dash of audacity and a cup of courage, I bought a small flower farm where my kids flourished alongside our chickens, alpacas, horses and dog. All while I harvested and sold fresh flowers for weddings, hotels, and roadside stands.

And then, in 2018, after meeting the love of my life and remarrying, I took a MASSIVE leap of faith into the online world, becoming a virtual talk-show host and producer of numerous shows designed to inspire, connect, and empower women worldwide.

Today, I am a Beauiful Life Designer and have supported hundreds of women to create an exciting and compelling vision for the life they yearn to live and then provide the support and accountability to bring that vision to life.


I’m probably sipping a long black coffee or cocoa and chilli tea whilst dreaming of ways we can all get from where we are to where we want to be.


“Be patient with yourself, nothing blooms all year.”

Get to know more about me

Toughest part of getting the business started?

Believing I was enough. It takes a great deal of vulnerability to show up in a big way and to open yourself up to the critique of others. Thinking I could do it alone. Also, time, money, and doing it all … there are a lot of hats to wear.

Was there a time when you almost gave up?

Many times. But they were really no more than blips — brief moments in time when I felt overwhelmed or exhausted. It never lasted long. Giving up on my soul’s purpose is simply not an option! A new day, a fresh start is only ever one sleep away! I love reminding myself ‘Today is the first day of the rest of your life!’

What did your friends and family think when you told them about the project you were starting up?

Fully supportive. My husband Lawrie and my beautiful kids are my greatest champions. 

There have been moments along the way, however, when with love and concern, my daughters, in particular, asked … “is it really worth it Mumma, how long are you going to work so hard but get no reward?” I love that within this struggle I have role-modelled for my kids the value of perseverance. Living in a world where everything has become so ‘instant’ this character trait is something we get to foster.

What has been the highlight of starting your business so far?

The connections, the sense of satisfaction, the recognition, and the financial rewards have been phenomenal. Being asked to speak on stage in Palm Springs to over 1000 Entrepreneurs was an incredible way to finish off 2019, a year that has seen my business soar. My online show, A League of Extraordinary Mothers has touched over 8,000 lives to date which still blows my mind. However, it is working with women one-on-one that has allowed me to witness the transformations first-hand. This is the work that truly makes my heart sing. 

If you could go back and tell yourself three things before you started your business, what would they be?
  1. Vulnerability is your superpower
  2. Be generous even when you feel like you have nothing to give
  3. Connection is everything, don’t be a lone wolf.
What have been the three key factors to your success?

Resilience. Willingness to be vulnerable, to be real. Trusting my gut.

What keeps your soul alive?

Knowing I am making a difference. Fresh flowers, fairy lights, friends and food… glorious food!

What were the lessons that you learnt about business early on?

The passage of time and mistakes don’t define your ability to succeed, they are simply reasons to persist, food for thought, and opportunities to stand back up and try again.

What legacy would you love to be known for creating?

Empowering and inspiring a league of extraordinary mothers. And, bringing four heart-centered, loving, beautiful humans into the world.

What does feminine leadership mean to you?

Vulnerability. Admitting I don’t know it all. Embracing the idea that it isn’t a competition, there is room for all of us. The more we connect, share and create a pool of wisdom, the stronger we all become. Being fiercely courageous, real, raw, and authentic. Rather than stepping on others to get to the top, we reach back to take others by the hand and pull them up with us. Courage, Compassion, Connection.

Many women today have forgotten their feminine power and self-worth. What do you say to women to bring back their feminine power?

Make more decisions from your gut or your heart rather than your head. Stop caring so much about what everyone thinks. Find your tribe. Dress in a way that makes you feel beautiful. Concentrate more on who you are BE-ing than on what you are DO-ing. You can’t love anyone else more than you love yourself, so don’t neglect you.

What advice can you give to other women that are wanting to start their own empire?

Just start. Begin with a vision that excites the heck out of you. Be you. Ask for help. Always have a coach or a mentor. Never stop working on your personal development.

What does 'having it all' mean to you?

A strong foundation for health and happiness. Time for me, time for family, time for friends.

In terms of business success, can you give our readers five key tips to inspire them?

Get a great coach or mentor. The support and accountability are invaluable.

Get clear on your WHY. It can’t just be about the money, the money is a great perk but it is not enough for women. We need to know how we are going to be making a difference in the lives of others. How are the lives of others going to be impacted by your work and what will they miss out on if you don’t show up? This is your why.

Create a vision of what you want to achieve and then break it down into a step by step blueprint. 

Focus, don’t get distracted by all the ‘shiny objects’ along the way.

Celebrate each little win along the way. Do a daily or weekly checking. Look at what goal you had, however little, and acknowledge yourself for having kept your word to yourself. This is key to building confidence, it is like building a muscle. Every time you exercise it you get a little stronger and a little more confident to tackle bigger and bigger goals.

Any last words you would like to share?

You are enough. 

We are all accumulating wisdom and experience as we move through this extraordinary journey called LIFE! As women, it is in our DNA to be carers, to be of service. It is, therefore, a fundamental ingredient in our search for happiness to pass on our experiences and hard-earned wisdom to others along the way. Don’t keep it to yourself, share it. We desperately need more feminine wisdom in the world today so please don’t hesitate, it is time to step up. 


I created this book, Phenomenal Feminine Entrepreneurs, from a vision I have to plant the seeds of possibility into the hearts and minds of women across the globe. While listening to Oprah one day, I heard her recite Maya Angelou’s poem, Phenomenal Woman. That is how the title for this book came to be. It is my wish/hope/prayer that by connecting you with the women in this book, women that I so admire, you, too, will feel inspired to reach for bigger, bolder, and more beautiful dreams. The good news is that the life you dream of living starts with the willingness to unapologetically slide into the driver’s seat of your life, to lovingly hold the steering wheel with both hands, and with a clear vision for where you are heading, take off into the great unknown.
I know that with the right beliefs and the right tribe, you can create a life that fills you to overflowing with pride. Oprah tells us that when she first recited the poem, Phenomenal Woman, in 1978, she didn’t believe herself to be a phenomenal woman; she spoke it into being. And that, dear reader, is what I want for you; to know with certainty that you are a Phenomenal Woman. So, as you dive into these pages, remember, you’ve got this, AND we’ve got you. x